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Privacy Policy

This policy applies to information held about clients and prospective clients, suppliers and prospective
suppliers, artists, contacts and all other persons about whom ITO Lab Ltd. and 1001 Homes hold
information. By ‘information,’ we mean personal information about you that we collect, use, share and
your name
your contact information such as your address, email address and telephone number;
when browsing our site, your IP address, your browser type and language
information related to your attendance of, and interest in, exhibitions, events
information about you that you give us in person at our events and fairs, by filling in forms on our
site (e.g. the contact us section or to sign up to our mailing list), by
RSVP’ing to an event held/co-hosted by the 1001 Homes and ITOLab Ltd, or by corresponding
with us by phone, e-mail or otherwise;
information in relation to your purchase or use of our services (e.g. look into a shipping estimate);


Collecting information you give to us when you purchase or express an interest in a piece
furniture or accessory (whether face-to-face, by handing over contact information, i.e. business
cards, over the telephone, on a paper form, or by email)

Automatic Collection when you call, visit our premises or our website.
Your voice and phone number will be recorded when you call 1001 Homes and ITOLab Ltd and leave a
voicemail message. Your image may be collected by 1001 Homes and ITOLab Ltd if you attend our
premises. We use CCTV at our offices for the protection of our staff, our visitors and the property that we
We collect data about your computer when you visit our website, which includes your internet address,
your operating system and browser type. We use this information for our internal system administration,
to help diagnose problems with our servers, to administer our website and monitor and improve the user
experience. Collection of data from other sources

We may also obtain information about you and the item you wish to collect from other sources,
for example;
When someone informs us that you are authorised to purchase or liaise with 1001 Homes and
ITOLab Ltd on their behalf.
When someone introduces you to us, as they believe you may be interested in our items or


We use your information to:
provide information about our services to you
keep you informed about news and events that we think you may find interesting
carry out our obligations arising from any agreements entered into between you and us;
communicate with you;
administer our site and for internal operations, including troubleshooting, data analysis, testing,
research, statistical and survey purposes;
keep our site safe and secure;
comply with legal and regulatory obligations; and
for security and to check your identity.


Our processing of your personal information is necessary:
for the performance of contracts to which you will be a party to and in order to take steps at your
request prior to you entering into those contracts;
for the purposes of legitimate interests pursued by us; or

in order to comply with a legal obligation to which we are subject.

In relation to any processing of special categories of personal data, we will generally rely on obtaining
specific consent from you at the time unless there is otherwise a legal requirement for us to process such

Where our processing is based on the legitimate interest grounds described above, those legitimate
interests are: (i) collecting personal information to provide you with a smooth and efficient client
experience; (ii) to make sure you receive updated information on 1001 Homes and ITOLab Ltd business
activities; (iii) to provide the services you have requested; and (iv) for our own marketing and research.

Except as expressly set out in this policy we will not sell, distribute or lease your personal information to
third parties unless we have your permission or are required by law to do so.
The personal information you provide to us may be shared with third party companies, agents,
contractors, service providers or affiliated companies if this is necessary to provide you with our furniture
or services, respond to your inquiries or for any of the purposes described in this policy.
We may also share your personal information with:
law enforcement agencies, other governmental agencies or third parties if we are required by law
to do so; and
other business entities should we plan to merge with or be acquired by that business entity, or if
we undergo a re-organisation with that entity.

Your personal information may be transferred to, and stored at, a destination outside the European
Economic Area (“EEA”) and may also be processed by staff operating outside the EEA who work for us,
or for one of our service providers.
When we, or our permitted third parties, transfer your information outside the European Economic Area,
we or they will impose obligations on the recipients of that data to protect your information to the
standard required in the European Economic Area or otherwise require the recipient to subscribe to
international frameworks intended to enable secure data sharing. In the case of transfers by us, we may
also transfer your information where: (i) the transfer is to a country deemed to provide adequate
protection of your information by the European Commission; or (ii) where you have consented to the


At any time, you have the right:
to request access to or a copy of any personal data which we hold about you;
to rectification of your personal data, if you consider that the information we are holding is
to ask us to delete your personal data, if you consider that we do not have the right to hold it;

to withdraw consent to our processing of your personal data (to the extent such processing is
based on previously obtained consent);
to ask us to stop or start sending you marketing messages as described below in the marketing
to restrict processing of your personal data;
to data portability (moving some of your personal data elsewhere) in certain circumstances;
to object to your personal data being processed in certain circumstances; and
to not be subject to a decision based on automated processing and to have safeguards put in
place if you are being profiled based on your personal data.

Any request from you for access to or a copy of your personal data must be in writing and we will
endeavour to respond within a reasonable period and in any event within one month in compliance with
data protection legislation. We will comply with our legal obligations as regards your rights as a data
We aim to ensure that the information we hold about you is accurate at all times. To assist us in ensuring
that your information is up to date, do let us know if any of your personal details change at the following
email address


Where you are one of our clients or have otherwise agreed to be contacted for marketing we may use
your personal information to send you information about exhibitions, events, art fairs and works of art.
You can unsubscribe from receiving them at any time, by clicking on the unsubscribe button in our
newsletters or by emailing with your request.
You also have the option of “unsubscribing” from our mailing list at any time thereby disabling any further
such e-mail or other communication from being sent to you by emailing
We will action any opt out request from you without delay.


We will only keep the information we collect about you for as long as required for the purposes set out
above or as required to comply with any legal obligations to which we are subject. This will involve us
periodically reviewing our files to check that information is accurate, up-to-date and still required.
Where we are permitted to send you direct marketing communications we may retain your contact
information necessary for this purpose, for as long as you do not unsubscribe from receiving the same
from us. If you opt out from marketing, we will retain your information to enable us to respect your
wishes to not be contacted for marketing purposes.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or
disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard
and secure the information we collect online.

Our website may contain links to other sites, including via our social media buttons. While we try to link
only to websites that share our high standards and respect for privacy, we are not responsible for the
content, security, or privacy practices employed by other websites and a link does not constitute an
endorsement of that website. Once you link to another website from our website you are subject to the
terms and conditions of that website, including, but not limited to, its internet privacy policy and practices.
Please check these policies before you submit any data to these websites.
Certain features of our site will allow for social networking. You should ensure when using these features
that you do not submit any personal data that you do not want to be sent, collected or used by other
users, such as profile details or e-mail address.

Questions, comments and requests regarding this policy are welcomed and should be addressed to
If you have any concerns about our use of your information, you also have the right (as a UK resident) to
make a complaint to the Information Commissioner’s Office, which regulates and supervises the use of
personal data in the UK, via their helpline on 0303 123 1113.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you
agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a
particular site.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web
page traffic and improve our website in order to tailor it to customer needs. We only use this information
for statistical analysis purposes and then the data is removed from the system.
A cookie in no way gives us access to your computer or any information about you, other than the data
you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you
can usually modify your browser setting to decline cookies if you prefer. This may prevent you from
taking full advantage of the website.

Changes to this policy:
Any changes we make to our policy in the future will be posted on this page and, where appropriate,
notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.

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